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Table of ContentsI. About Me
II. Selected Posts
a. Philosophy
b. Psychology
c. Urbanism
d. Miscellaneous
III. Contact Info

I. About Me

Hello! I’m Oz — a writer based in Melbourne, Australia.

If you know me well, you know I spend a ridiculous amount of time pondering what it means to be human. I don’t know why I’m so bothered by that question, but it’s the main driving force behind all my endeavors, personal and professional alike — that includes my writing. To that end, I learn Philosophy and Psychology like there’s no tomorrow. …


Feeling hollow? Existential philosophy is here to help.

Photo by Joshua Rawson-Harris on Unsplash

Perhaps existential crisis is an inevitable part of the human condition.

Anyone reflective enough to spare a minute or two to question their existence and their reason for being; will begin to crave a sense of longing for a meaningful life — and the inability to fulfill this longing then causes a downward spiral of rumination.

Does that description resonate with you? Have you ever asked yourself:

  • Why do I exist?
  • What am I living for?
  • What do I want to do?
  • How should I spend this finite time?

It’s perfectly fine to not know the answers to these questions…


Adopt these habits to enhance your learning process.

Photo by Eric TERRADE on Unsplash

A few days ago, I finished reading Leonardo da Vinci’s biography by Walter Isaacson. This book is easily the best 30 bucks I’ve spent in lockdown. Such an amazing read! My mind was absolutely blown.

I’m sure you know who Leonardo da Vinci is (or at least have heard his name before), but I’ll refresh your memory anyway: With expertise spanning virtually all fields known to man — arts, science, engineering, humanities — Leonardo has been dubbed the “Renaissance Man.”

He is, arguably, history’s most creative genius.

How is it possible to become an expert in so many fields? And…


Not all metrics are important enough to measure.

Photo by Georgia de Lotz on Unsplash

“You can’t manage what you can’t measure.”

— Bob Napier

To effectively manage a social media marketing campaign, proper measurement is a must. But not all social media metrics are important, and measuring more than necessary is just a waste of time and energy.

What metrics should you measure? Well, that depends on your social media goals and the type of business you have, among other things.

In general, though, SproutSocial says there are five important metrics.

1. Engagement


To go viral, your content must be emotionally appealing.

Photo by Denis Cherkashin on Unsplash

“Whether it’s a digital product, like Google, or a physical product, like sneakers, you should make something that will move people. People don’t want to feel like they’re being told something — they want to be entertained, they want to be moved.”

— Anthony Cafaro

Social media marketing is not just about attention, but also emotion. A marketing campaign can go viral for numerous reasons, many of them obscure, but there’s at least one thing we know for sure: Viral content is often (if not always) emotionally significant.

Whether it makes the audience happy, sad, angry, or afraid; the content…


Two things: Social capital and social power.

Photo by Mateus Campos Felipe on Unsplash

I hate the word “influencer.”

Don’t you? Social media has ruined that word. Nowadays, “influencer” just means a human billboard, but it used to mean something more. As the word suggests, an “influencer” is someone who “influences” — not just to sell products, but also to guide and inspire others.

But what makes someone an influencer? There are two things.

Social Capital

The first is “social capital,” which political scientist Robert Putnam defines as:

“The collective value of all social networks and the inclinations that arise from these networks to do things for each other.”

In contrast with “human capital,” which refers…


Can we harmonize social and corporate interests?

Photo by Chris Sansbury on Unsplash

There are many problems in our world, and there are just as many social movements initiated to address them.

The thing is, while these movements have noble intentions, many of them are not done genuinely. There are some who use them for their own gains.

Many social movements are, sadly, only a form of performative activism.

What Is Performative Activism?

The term “performative activism” is used pejoratively to describe a type of social activism that’s done to increase one’s social capital, instead of advocating for the social cause itself.

Depending on the context, “performative wokeness” and “performative allyship” could be used interchangeably.

It’s closely…


When you write in public, you’re already braver than most people

Photo by Gioele Fazzeri on Unsplash

Writing is the best thing I’ve ever done in my life. It’s not easy, and I don’t always love it, but I can’t deny all the blessings it has given me. There are just too many to ignore. The thing is, writing wouldn’t have done me this much good if I only kept it to myself.

I’ve been journalling since almost a decade ago, and I did found some value in it. At the end of the day, though, it’s only a private affair. Only I read my journal. …


Why do we always turn towards art, even during times of crisis?

Photo by Eddy Klaus on Unsplash

“In a world where so much is ugly, beauty is as sustaining as bread.”

— Jordan Peterson

When you see the word “art,” what comes to your mind?

Gorgeous paintings? Cathartic melodies? Awe-inspiring films?

That’s fair, but why don’t we dig a bit deeper: What do those things mean to you? Are they a means of entertainment, or aesthetic expression? Or are they something more? What role does art play in the lives of human beings?

Well, here’s what I think.

Art in the Hierarchy of Needs

When we talk about the necessities of human life, perhaps the most well-known framework is Abraham Maslow’s hierarchy of…


4 reasons to develop people skills along with tech skills.

Photo by Surface on Unsplash

With the rapid development of technology, it’s easy to assume that all the prestigious and better-paying jobs in the future will be tech-focused. And while that’s true in many ways, there’s more we have to consider.

As long as humans exist, people skills will always be relevant. It can be tempting to ditch your networking or public speaking skills in favor of technical skills like data science or full-stack development, especially if you prefer working with computers instead of people — but that either/or mindset won’t serve you well. After all, both skill sets are equally necessary.

It’s a bit…

Aushaf

I write to comprehend humanity. If you enjoy my stories, consider buying me a coffee: ko-fi.com/oswalds.

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